5 Custom Nissan Projects Reveal Ultimate Potential at SEMA 2024

Waterloo Nissan
5 Custom Nissan Projects Reveal Ultimate Potential at SEMA 2024

Nissan demonstrates the versatility of its lineup at the 2024 SEMA Show with a collection of custom builds focusing on the refreshed 2025 Frontier pickup and all-new 2025 Kicks crossover. These project vehicles showcase the potential for customization across different lifestyles and applications, from off-grid adventures to street performance.


Project Trailgater: The Ultimate Outdoor Entertainment Frontier


The Project Trailgater transforms the Frontier PRO-4X into an outdoor entertainment hub. Built in collaboration with PowerNation TV's "Music City Trucks," this custom pickup combines off-road capability with tailgating luxury. The foundation includes NISMO Off Road accessories featuring a performance-focused lift kit and suspension system. The bed configuration incorporates a purpose-built rack system supporting dual 43-inch weatherproof TVs. Additional outdoor living amenities include powered coolers and a full cooking station, making it a complete mobile entertainment platform.


Frontier TARMAC: A Street Performance Revolution


The Frontier TARMAC concept pushes the boundaries of street truck performance. Finished in Afterburn Orange, this collaboration between Nissan Motorsports, Nissan Design America, and Forsberg Racing delivers over 400 hp to the wheels through a comprehensive powertrain upgrade package. The modifications include a Roots-style supercharger, prototype NISMO cold air intake, and custom NISMO exhaust system. The truck's handling matches its power with a prototype NISMO high-performance suspension kit featuring adjustable coilovers. Carbon fiber components throughout the exterior enhance both aesthetics and functionality.


Kicks Goes Adventure-Ready


The Kicks Beach Patrol concept demonstrates the enhanced capabilities of the 2025 Kicks platform. Building on the model's first-ever Intelligent All-Wheel Drive system and category-leading ground clearance, this concept adds practical modifications for beach adventures. The package includes a custom suspension lift kit and 18-inch NISMO Off Road Ascend wheels wrapped in Yokohama GEOLANDAR tires. Practical additions like a shower kit and coolers make it ready for extended beach outings.


Urban Performance with Kicks Urban Shadow


The Urban Shadow concept showcases the Kicks' potential in the street performance category. This build features prototype NISMO components including 18-inch LM-RS6 wheels and a custom coilover suspension system. A NISMO cat-back exhaust system adds performance character to the package. The concept demonstrates how the Kicks platform can be enhanced for urban driving enthusiasts while maintaining daily usability.


These SEMA show vehicles represent Nissan's commitment to supporting diverse automotive lifestyles. From the adventure-ready Project Trailgater to the performance-focused TARMAC, each build offers inspiration for owners looking to personalize their vehicles.

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